Sms Marketing for Retail
As consumers become more and more informed, it's imperative to reach them through more innovative - untraditional ways. Online sms or bulk sms is considered to be the cheapest and fastest medium for marketing. Might it be any Event - Store opening, SALE / Discount, Product Launch, etc - with Rapidsms's web sms advertising tool you can reach the consumer fastest, repeatedly and at low cost.
Rapidsms's sms website is also used effectively by retailers for responding to orders, Informing about wish-list arrival, delivery status, timely collections and internal communication.
Setting up a SMS marketing campaign with Rapidsms is easy and very cost-effective - working out at a fraction of the cost of a phone call or any advertisement campaign. Find a couple of online sms ideas & short code ideas for retail industry as under:
Rapidsms enables Sms advertising for Retailers
Scenario 1 - It's a sale season and want to inform customers regarding your offers and discounts. Reach them through rapidsms online sms services.
With Rapidsms, you can send sms to entire customer-base in matter of seconds! This will increase customer footfalls & profits.
SALE!! Upto 50% OFF on Trendy Salwar Kameez, Stylish Kurtis, Designer PartyWear for WOMEN@ FASHION STUDIO, Arcade, Prahladnagar 12345678
Rapid sms enables Mobile Marketing for Retailers
Scenario 2 - Announcing a new outlet in the city. Inform each customer about the same. Offer inaugural discount if any.
Instantly send out online bulk sms through www.rapidsms.co.in to entire customer base in that city, inviting them to the inauguration event.
Dear Customer you are cordially invited to the Grand Inauguration of MAX Retail showroom now @ TOP Mall. Come view our latest collection and have special inaugural discounts till 25th APRIL. Call 123456789.
Rapidsms enables Bulk Sms promotions - for Retailers
Scenario 3 - Engage your customers. Keep them informed about all new collection / products that you launch.
Chill out this summer with all new CITRA collection @ MAX SHOWROOMS. Cottons, Linen etc on display. Call - 12345678
Shortcode - 56767 - for Retailers
Any successful sms marketing is always permission based. Its important to generate opt in list (database of customers who want to receive sms updates) of your customers. A short code can be a easy, useful and cheap mechanism to generate database of customers.
Data Generation - When customers visit your store or see your advertisement in newspaper / tv / etc, they send a sms to your keyword and receive an auto response. The customer's mobile number is stored in your database for future sms you will like to send.
Using the Rapidsms control panel, you set up what kind of auto response customers should receive and download database.
Data generation Ideas:
Post Banners in store or place advertisements in indoor digital signsage.
Put the short code action on carry bags and bills.
Hot offer!! Sms STORE to 12345 and get a chance to win free T-shirts. Random T-shirts given every day
Sms STORE Invoice number to 12345 and you might win Gift Vouchers worth Rs.500 FREE. Winners to get response instantly. Show your auto reply to Billing counter to redeem your prize.
As the owner of that establishment, you have just added hundreds of customers to your database that you can send messages to about your business.
Using the Rapidsms control panel, you set up how the customer interacts with your keyword
Anything You Can Think Of, the possibilities are endless!