Sms Marketing for Press / Print Media
 Over the past decade the publishing industry has embraced the Internet, recognizing that technological advances had provided new opportunities to enhance customer relationships. Though websites have extended the brand loyalty of readers, the final frontier of the date is mobile sms.
News-Paper, Magazines etc can widely implement sms in to their editions for engaging customer, adding value, revenue generation and customer satisfaction. Newspapers may use if for following purposes:
- Instant Voting
- Competitions
- Feedback
- Auctions
- Cross selling products
- Lead generation for customers etc
- Program Support Information services
Sms Marketing for Press / Print Media
Scenario 1 - Some interesting article, gossip or interview in the edition!! Send sms and generate enthusiasm among reader. Lead them to Buy Magazines etc.
With Rapidsms, you can send promotional sms instantly!
Sms Advertisement :
The full story of Michael Jackson - His birth to death, Achievements, marriage, career, etc. Read the full story covered by Mr. Xyz exclusively in The Sunrise Magazine.
Scenario 2 - Support Print advertisement customers by sending their offers to customers by sms. Add revenue from customers.
With Rapidsms, you can send promotional sms instantly!
Sms Advertisement :
Exclusive offer for Magazine readers: Flat 30% off on all purchase at The Shop till Friday. Latest summer stocks on display. Show this sms and get a surprise gift*. The Shop @ 123 road.
Short code for Press / Print Media
Interactive campaigns have always increased customer loyalty while adding revenue, database and readership to Media Company.
With Rapidsms, you can send promotional sms instantly!
Data generation Ideas:
Start polling on various political / social issues
Sms Vote (A/B/C) to 56767 to win a Holiday a Malaysia. Contest open till 9 p.m. today
Float contests about movie / article / celebrity / technology etc and give out gifts, show invitation etc
Sms Answer (A/B/C) to 56767 and win a Dvd Player.
Hundreds of customers grab their phones and send in a message. After a few minutes, the winner receives a text message telling them he won.
As the owner of that publication, you have just added hundreds of customers to your database that you can send messages to about various articles, products & services.
Using the Rapidsms control panel, you set up how the customer interacts with your keyword
Anything You Can Think Of, the possibilities are endless!
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